If you’ve ever heard of Google Analytics or own it without much exploration or understanding of how it works, you’re seriously missing out on a massive advantage in the digital marketing world. Google Analytics literally has the potential to be your digital best friend (and we’re not exaggerating). It can literally help hold your hand and aid you in keeping track of your of your website’s performance in real-time. That’s a lot more than any employee can do for you in terms of monitoring your business 24/7.
The only problem is, if you don’t know what you’re doing with Google Analytics, it’s just as good as shooting blank shots in the dark. After all, what is the point of not being able to correlate your hard work to your results when building your business?
Before we dive into the interesting parts of how you can maximize your potential with Google Analytics, we need to start with the basics. First of all, we’ll need to create an entirely new view that will cut out any spam or junk that will interfere with producing accurate analytical results.
To create a new view, simply click on your Admin tab at the top of the dashboard. Click on the View drop down menu and then select the Create New View icon. Ensure your website is selected and give your view a name. Once this is done, simply click Create View to create a new view.
Now, onto the fun part.
20 Second Custom Reports with Google Analytics
Nothing beats getting a report on your website’s performance that is customised to suit your every desire. Instead of having to dig around and try to remember what is where and how to find what you want, Google Analytics has done it all.
With a solution gallery that contains custom reports, segments, and many more awesome templates that you can just import into your Google Analytics account, digital life is made easy. We strongly recommend that you try out the new Google Analytics User Starter Bundle as it contains just about everything you will need to help monitor and analyse your business.
To make use of the solutions gallery, log into your Google Analytics account and click on the Import button at the top of the page. Select the relevant View and click on Create. Click on the Customization tab and import the custom report template you found in the solutions gallery.
With these already done for you professional reports, you can keep track of your organic traffic, PPC keyword acquisitions, well-performing pages, traffic sources, and so many more features in as little as 20 seconds.
Make use of Annotations
Ever wondered why there are sudden spikes or dips in a Google Analytics graph that do not come with any explanation? Instead of being left clueless with confusion amounting to scratching your head, annotate any changes you make to your website with Google Analytics.
All you have to do is click on the Admin tab and click on the Annotations bar under View. Once that’s done, you just have click on the New Annotation button to utilise the annotation feature to help stay on top of your game at all times.
Turn On Your Demographics
One of the biggest benefits of working with Google Analytics is its ability to breakdown the demographics to help you realise who your target audience is. We have had many clients come to us saying that their business’ demographics was a specific group but once we dug deeper into the Google Analytics reports, we found that they had been pursuing the entirely wrong audience as the demographics their website was attracting was a different group altogether.
It is crucial to know who your customers are and Google Analytics can help you realise this before it’s too late. To turn on your demographics, simply go to the Admin tab and click on Property then Property Settings. Enable the Demographics and InterestsReports and you’re done. You can stick with all the other default settings such as embedded mode and enhanced link attribution.
By enabling the demographics and interests reports, you will be able to see the age, gender, and interest of your website’s visitors. The key to a successful business is knowing who your customers are and knowing exactly what they want.
In order to truly thrive in Google Analytics, you have to pick a goal and go for it. Goals are a necessity to help track your performance and build room for improvement. By setting a goal, you will be able to reflect on what you have accomplished as well as what you aim to accomplish.
Whether your goal is to achieve a certain number of page views, subscriptions, downloads, so on and so forth, any goal is better than no goal. If you’re just starting out, we recommend taking baby steps and setting yourself a simple goal such as getting submissions from your Contact Us form.
As an example, to create this goal, go to the Admin tab and select Goals under View and click on the + New Goal button. Once you have done so, you will be able to see all of the options available to you. In this instance, we will use the Contact Us Template under Inquiry. Set the type of goal as a Destination and simply click on the Continue button and give this goal a name.
Once this is done, enter the destination URL to go to your Thank You page and make sure that both the Value and Funnel are set to off. Save the goal. And you’re done!
This article has only provided a brief insight into the seemingly endless possibilities Google Analytics can offer your business. It may appear overwhelming at first but with patience comes reward and perseverance is the key to the success of any business.
If you’d like to learn more about how Google Analytics can help boost your business, drop us a line as we are more than happy to help each and every business no matter the size.