The must do's of Facebook Advertising Part 2

27 November 2018

Continuing on from our previous post of the must do’s of advertising on Facebook, Part 1 , we are excited to bring you Part 2 of our journey.


To succeed in Facebook marketing, you must understand the intricacies of how the system works which brings us to the following question.


Who is Your Market?


After identifying what your objective is, the next step is to create an ideal custom audience whom you will want your ads to be displayed to.


Targeting the right audience is one of, if not the most, important aspects of your Facebook campaign. If you target the wrong audience, it will break your performance and will waste both time and money. Target the right audience and your return on investment has the potential of hitting all-time highs and the sky is the limit from hereon.


The most effective way to target your audience is to use the demographic and interest option and targeting only those who have no previous interaction with your business. This way, you can expand your business reach by engaging with new customers who are already interested in your products and/or services.


Besides using demographic and interest targeting, there are other ways of targeting your audience such as creating a custom audience who is familiar with your business or a lookalike audience that is similar to an existing audience.


Once you have defined your audience by using the targeting options provided by Facebook’s ad campaigns, you will then have to decide on the placement, a budget, the schedule, and the bid you are willing to apply.


Building and Testing your Ads


The next step is to choose your ad format and media option such as images, videos, URLs, display link text, news feed texts, and your call to action button.


Your way your Facebook ads looks is a reflection of your Facebook advertising strategy as well as your objective of the campaign. For example, where you are looking to increase views in a video, you will only be allowed to choose video ad formats.


In order to truly succeed in Facebook marketing, you will have to monitor and observe the performance of your ads over a specific period of time. This means daily engagement with your Facebook advertising account to ensure that your ads are performing decently and to make note of where improvements can be made.


And it also means split testing different types of ads in the same campaign to see which ones work and which ones don’t. This means variations in your images, ad copies, ad format, call to action button, and so on.


Where the relevance score of your Facebook ads starts plummeting, it is advised that you start introducing new ads as your target audience aren’t engaging with the repetitive ads that they keep seeing from your business.



Instead of jumping into deep waters without having an expert guide you through the process, it is better to engage a Facebook advertising specialist to help you manage your Facebook campaigns. Not only does this allow you to focus on your building and growing your business, you can sleep soundly knowing that the specialist knows exactly what to do to gain the best results on Facebook for your business.


Get in touch with John Curtin Consulting today for a free consultation on how we can help you with your digital and social marketing strategies that will get your business seen by your customers.